Top 5 facts from this morning's session on mobile travel for the cynics out there:
*Amongst iPhones recently developed applications 42 are travel centric
* More than £400m was invested in mobile advertising in 2006 and research shows that the figure will hit £10bn in the next three years
* There are 70m mobile subscribers in the UK (3bn worldwide by the end of 2008)
* 74% of all users of mobile internet are over the age of 30
* Google mobile is the number one mobile service in the UK
So, loads of problems in terms of networks, handsets etc. but still some convincing numbers.
Linda Fox, lead reporter, Travolution