Having spent the last two days here (exhibiting) it's amazing to see how many solutions there are that claim they can revolutionise a travel business's performance.
But where do you start? Who do you trust? Which 'whiz-bang' solution is right for you?
It's especially difficult to answer the complicated questions when the simplest seem difficult to answer.
During a seminar about 'turning your web presence up a notch' including our MD Lewis Lenssen and representatives from Travletek and Nucleus, we couldn’t even reach reasonable consensus on the importance of images and how they should be used.
At the end of the day not every travel business is high end and needs beautiful hi res images to sell. No one size or solution fits all but some seminar speakers will have you believing that because it worked for their clients it must work for everyone. Not so I'm afraid.
We know all too well that just because we dramatically improved ROI for one client using interactive maps it doesn't mean it will work for the next.
Travel Technology is great because there are so many solutions on offer but we must all remember to wipe away the hype and get to what will really deliver improved returns for each unique business.